His failures and fuckups feature prominently in his work he presents himself as a real-talking, regular guy, a reformed bad boy who’s just trying to work through his own damage, and to help you work through yours while he’s at it. So much of Manson’s popularity stems from the success of his persona, the total package he presents. Manson is hardly the first self-help author to revel in profanity (Sarah Knight’s The Life-Changing Magic of Not Giving a Fuck, for instance, was published in 2015). To put it in terms the man himself might appreciate: His shit fucking resonates.

It’s a radical idea, I know”) to America (“We know nothing about the rest of the world”) and self-improvement (“You can’t buy happiness and you can’t achieve happiness”), sees about 2 million readers a month.Īnd his new book, Everything Is Fucked: A Book About Hope, has been on the New York Times bestseller list since it was released in May. His website,, which includes everything from his thoughts on dating (“Trust your partner.

His 2016 book The Subtle Art of Not Giving a Fuck has sold over 6 million copies and has been translated into more than 20 languages celebrities like Jessie J have Instagrammed its distinctive orange cover, and searching for the hashtag # TheSubtleArtOfNotGivingAFuck will net you 60,000-plus posts. Chances are, you’ve probably read something the author Mark Manson has published, or you know someone who has.

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